DRIVE
( OtS 16 )
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759b0fe722ed865684da74_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_12.png)
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759aa0c5b26236a2d5db3e_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_8.png)
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759ad7bbc977b7c0fa5d6c_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_6.png)
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759ac495b52d418947a2d0_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_9.png)
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759a94ac71f2f577f7b5d3_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_4.png)
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759ae498ee407858f9201c_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_7.png)
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759abc617be5d21830d7f2_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_3.png)
![Overthought Studio Kimberly Eichenberger Web Design Development DRIVE Golf Events Davos](https://cdn.prod.website-files.com/62c43dd3c66c31771a08e642/66759af546c2cbec25e36578_OtS_Overthought_Studio_Kimberly_Eichenberger_DRIVE_Golf_Events_5.png)
( OtS 16 )
Area / Location
Golf Events / Davos
Date
May 2024
Tool / System
Weglot, Webflow
DRIVE is the Swiss golf experience, creating unconventional golf events with original topics and an unforgettable atmosphere for passionate golfers.
Our collaboration with DRIVE began with in-depth brand strategy and visual identity workshops, where we identified their core values, unique selling points, and more. Using these insights, OtS crafted a new brand visual identity: combining the lines of a fingerprint – unique and personal – and the image of rolling hills – dynamic and natural – the developed logo reflects DRIVE's brand personality and the passionate entrepreneurs behind it. The font and color palette feel clean and luxurious, while still bringing across a natural and sporty vibe.
OtS created a concept for DRIVE's new website with the goal of mirroring the brand's mission of offering an emotional and immersive experience. The challenge here was in designing a site that offers a clear and intuitive UX, all while embracing the brand's openness to standing out. The result of this collaboration is a quick and responsive digital presence with clean lines, emotional imagery and absolutely no fear of being a little different.