DRIVE is the Swiss golf experience, creating unconventional golf events with original topics and an unforgettable atmosphere for passionate golfers.

Our collaboration with DRIVE began with in-depth brand strategy and visual identity workshops, where we identified their core values, unique selling points, and more. Using these insights, OtS crafted a new brand visual identity: combining the lines of a fingerprint – unique and personal – and the image of rolling hills – dynamic and natural – the developed logo reflects DRIVE's brand personality and the passionate entrepreneurs behind it. The font and color palette feel clean and luxurious, while still bringing across a natural and sporty vibe.

OtS created a concept for DRIVE's new website with the goal of mirroring the brand's mission of offering an emotional and immersive experience. The challenge here was in designing a site that offers a clear and intuitive UX, all while embracing the brand's openness to standing out. The result of this collaboration is a quick and responsive digital presence with clean lines, emotional imagery and absolutely no fear of being a little different.